904.549.7600

How To Properly Stage a Home

by Aug 13, 2020

Preparing to sell a home is stressful and oftentimes requires a lot of planning for homeowners, but a good visual impression goes a long way when creating the MLS listing and showing the home. That’s why you’ll want to ensure the listing is staged and ready for potential buyers to look inside.

Properly staging a home can be tricky, but according to real estate agent, Kashira Francis, “homes that are staged sell faster and at a higher value,” making the effort worth it. In this article, we’ll discuss a few tips on how to properly stage a home.

Jump to a Section

Take Care of Outstanding Repairs

Any visible repair should be fixed while staging the home. Minor cosmetic repairs, such as patching a hole in the wall or buffing out a scratch, are relatively easy to fix and can improve the look of a home tremendously.

More serious repairs, such as a broken toilet or other appliances, should be repaired as well. While a broken appliance may not be as visible as cosmetic damage, potential homebuyers may still notice it. If the owner of the home is struggling to do these repairs, you can always suggest using a good home warranty company to help keep up with repairs at a lower cost as well.

Staging a Home Entryway

Clean Everywhere

Cleaning the home before allowing potential buyers inside is essential. Nobody who is looking to buy a home will be impressed by a dirty home. Even if the home is relatively clean, a deep clean should be scheduled by the owner or through a professional service.

Make It Welcoming

You should make any potential buyer feel welcomed as soon as they step into the home. To do this, you’ll first need to make the exterior of your entryway welcoming. For example, setting up a small sitting area and a clean welcoming doormat are both great options.

Once the guests come inside, your immediate entryway should also include welcoming elements, such as adequate lighting, a clutter-free space, and subtle decorations. The more welcoming, the better guests will feel.

Don’t Over Or Under-Personalize

No potential buyer wants to enter a home that seems too personalized. Avoid having too many of the current owner’s family portraits, heirlooms, or other personal items set out. You don’t want them to imagine themselves living in someone else’s home, but rather imagine themselves making the house their home.

With that being said, don’t under personalize the house either. If it’s too bland, it will be hard for potential buyers to imagine themselves living in the home.

Tips For Staging a Bedroom

Out With the Old, In With the New

If you can, replace any outdated aspects of the home with modern ones. For example, replacing old light fixtures with modern ones is a simple way to modernize the home without doing any major remodeling. You can also upgrade door handles, knobs, faucets, and other parts of the home.

Avoid Any Clutter

Everyone tends to organize their home differently, but when staging a home, there should be no unorganized clutter. Remove any items that aren’t essential to staging the home and place them out of sight from home buyers. The more tidy the home is, the better the impression potential buyers will have. You should organize anywhere that can be organized, including the pantry, closets, shelves, and more.

Brighten the Space

Adding light to a home is a great way to make it livelier and seem bigger. You can do this by adding artificial lighting to unlit places with lamps. Allow as much natural light into the home as well by opening blinds and curtains wherever possible.

Take Advantage of the Seasons

Depending on what season you are selling the home in, you can add minor decorations to match the season. For example, having subtle autumn decorations around the home gives the house a welcoming feel. Do not go overboard with seasonal decorations, however, as too much can easily leave potential buyers uninterested in the home. One or two pieces of decoration should work.

A living room shown in several paint colors

Paint color can have a big impact on perceived home value.

Add a Fresh Coat of Paint

Whether you decide to paint a room a different color or just want to apply a new coat of the same color, either decision will make major improvements to a space. This task, which can take hours, is still a relatively easy way to renovate a room without much effort.

The more time you put into staging a home, the better it will look for potential buyers. While it may cost money to stage the home, the investment will end up giving you more return through the selling value of the home. Just remember not to go overboard with decorations or personalizations, as that can turn away potential buyers. Also, know that there are home staging companies you can work with to bring in new furniture and decorations if purchasing new things isn’t an option for your listing. Good luck!

Real Estate Agent Branding Workbook

In a crowded field, real estate agents need a strong brand to survive. In this Branding Workbook, we help you discover your personal brand and create a plan to start building it!

0 Comments

Free Facebook Marketing Webinar

Popular Articles

Ten Strategies for Real Estate Lead Generation In 2021

Ten Strategies for Real Estate Lead Generation In 2021

Consistent lead generation is one of the most important tasks real estate agents must master to be successful. Most experts recommend nurturing at least 3-5 different lead sources to fuel your business. Here are ten key lead generation sources you should explore in...

Property Management Trends for 2021

Property Management Trends for 2021

As if our world wasn’t turning to tech fast enough already, the pandemic has dramatically increased this shift. Forced to find ways to continue working with as little physical contact as possible, the age of COVID-19 has rapidly increased the pace and scale of moving...

Facebook Ads For Real Estate In 2020: Year In Review

Facebook Ads For Real Estate In 2020: Year In Review

This year has been a real rollercoaster ride for real estate agents. While 2020 started with lots of promise, Covid-19 soon brought a yet booming economy to its knees. Yet in spite of lockdowns, record job losses, and low housing inventory, real estate agents have...

Facebook Ad Targeting for Real Estate Agents (2020 Update)

Facebook Ad Targeting for Real Estate Agents (2020 Update)

By now most agents know Facebook ad targeting for real estate has changed in the past couple of years. But what exactly has changed for Facebook ads for real estate? And how do the changes affect the performance of Facebook ads for real estate agents? In this article,...



Get More Tips & Insights

Sign up for our once-a-month newsletter full of tips and articles to help you learn to market yourself as a real estate agent.

 

 

 

*Required fields

















Note: It is our responsibility to protect your privacy and we guarantee that your data will be completely confidential.

turnkey suite

Schedule a TurnKey Suite Demo

Speak with a specialist to see how you can benefit from the TurnKey Suite real estate marketing service for Facebook. Simply choose a date below to get started.


Get $200 In Home ASAP Products

Related Articles