Creating a Facebook Page for Your Real Estate Business (Part 1)

Designers Quella Hendley, Mercedes Hendley, and Gabriel Blair-Castro create and remodel hundreds of Facebook pages for real estate agents each year as key members of the Page Create design team. In this episode, they share their methods for creating a successful Facebook page. Along the way, they give their top tools for cover imagery and more. The team also identifies common mistakes that agents make when setting up a Facebook and how to avoid them.

Our Guests

Quella Hendley

Quella is the manager for the Page Create design team. In her role, she oversees the creation and optimization of thousands of Facebook pages for real estate businesses throughout North America. She holds a degree from the Art Institute of Jacksonville. While working she enjoys listening to lo-fi hip-hop.

Mercedes Hendley

Mercedes is a senior designer for Page Create. With over 5 years of experience, she has personally created or remodeled several thousand Facebook pages for real estate agents. She is a Savannah College of Art and Design. Her favorite television show is Scrubs.

Gabriel Blair-Castro

Gabriel has been a member of the Page Create team for over 2 years. In addition to his expertise in Photoshop, he has some experience in motion graphics and WordPress. When he’s not at work, Gabriel enjoys creating art.

Important Links

Interviewer

Jon Walker, Digital Assets Manager — Jonathan earned his Masters in Mass Communications from the University of Florida. He specializes in online communications and web design. As Digital Assets Manager, he oversees the production and distribution of educational content produced by Home ASAP. For more content, check out the Home ASAP Learning Center at https://about.homeasap.com/learn


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