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Should Agents Use Google or Facebook for Marketing?

Both Google and Facebook can be great ways for real estate agents to grow their business, but they have some important differences you should know about before you start marketing. Google expert, Allia Lewandowski, and Facebook expert, Joel Klopfenstein, join the Real Estate Roundtable to compare the platforms for agents trying to decide where to put their time and effort. Plus, they offer ways to start using both platforms for free.

Our Guests

Joel Klopfenstein

Joel is the manager of the TurnKey Suite real estate marketing service. He attended college at the University of North Florida, and Joel has extensive experience running Facebook ad campaigns for real estate agents across the US. Joel is also an avid fan of the Ohio State Buckeyes.

Allia Lewandowski

Allia is the advertising manager for Home ASAP. She is a graduate of the University of North Florida. Allia has extensive experience in managing Google ad campaigns for small businesses across the US. Allia’s interests include cats and teas.

Important Links

  • Page Create – Fully managed Facebook and social media marketing for real estate agents.
  • Real Estate Facebook Ad Builder – Create and launch your own Facebook ad campaign in minutes.
  • Google Ads – Official site for launching and managing Google ad campaigns.


Jon Walker, Digital Assets Manager — Jonathan earned his Masters in Mass Communications from the University of Florida. He specializes in online communications and web design. As Digital Assets Manager, he oversees the production and distribution of educational content produced by Home ASAP. For more content, check out the Home ASAP Learning Center at


Don’t miss an episode of the Real Estate Roundtable By Home ASAP podcast! Subscribe wherever you listen to podcasts, and don’t forget to leave a review so that more people can get in on the conversation!

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