How Real Estate Agents Really See Their Lending Partners

by Aug 26, 2021

The following article contains selected excerpts from the 2021 Real Estate Agent-Lender Survey. You can download the full report for free here.

In a home buyer’s journey from viewing to closing, no two people are more important than the real estate agent and the loan originator. The agent guides the buyer through the process, and the loan officer propels the deal forward. A strong relationship between agents and lenders ultimately helps everyone, especially the clients.

Unfortunately, this relationship isn’t always so strong in everyday life. Communication breakdowns can lead to closings being delayed by weeks or even months. In the worst cases, a poor relationship can even cause both parties to lose a client…and future referrals.

About the Survey

As the provider of the top real estate directory on Facebook, we have a duty at Home ASAP to equip real estate pros with the info they need to close more deals. So we decided to ask agents what exactly makes for a good lending partner and how to deal with the challenges of the current market.

We surveyed 400 agents across the US about their lender partnerships, and in this report we present the responses to each survey question. We’ve broken the questions into three sections:

  • The current relationship between real estate agents and lender partners

  • The ideal lending partner according to real estate agents

  • Responding to the current market conditions

In each section, you will find the questions posed to real estate agents taking the survey and a graph showing the results of the survey. Wherever possible, we’ve also presented direct quotes from partcipants, so that you can hear for the agents themselves.

Using the Survey Results

For real estate agents, we hope you will come away with a better sense of what to expect from your lending partners. We also hope this report can help you in evaluating your current and future partnerships.

For mortgage professionals, we hope to provide you with more insights into what matters to real estate agents. That way you can put your best foot forward when proposing new partnerships. We also hope you’ll come away with fresh offers and tactics to help close deals during this historic sellers market.

Together, we can make the home buying process work for everyone involved, and in the process we can build up the business of both real estate agents and mortgage lenders.

Graph of Number of Lenders Agents Work With

How many lenders do you refer the majority of your business?

On average, real estate agents work with approximately 3 lending partners. Considering the number of choices agents have in lenders, this number is actually quite low.

This stats drives home the high level of competition among lenders for valuable agent partnerships. Loan officers and other mortgage professionals must elevate themselves in some way if they want earn agents’ referral business.

For real estate agents, this should reinforce the need to be picky when choosing a new lending partner. Especially as the refinance boom dies down, demand among mortgage professionals for agent referrals will increase for a limited number of partnerships.

Graph showing the most important quality in a lender

Is the lowest rate or the best service more important in a lending partner?

As seen in other questions, real estate agents tend to prioritize service over rates when choosing a lending partner. As long as rates are competitive, agents want to work with the loan originator that will take good care of their clients.

More Survey Insights

For more insights and figures, please download the 2021 Real Estate Agent – Lender Relationship report. In the report, you’ll find more information on a variety of topics including:

  • Agents’ opinions of their current lending partners,
  • Agents’ top complaints about their lending partners,
  • The solutions agents are demanding from lenders,
  • Agents’ outlook on housing affordability,
  • Programs lenders are offering to help buyers compete for listings,
  • Plus much more!

Get the 2021 Real Estate Agent - Lender Relationship Report

2021 Real Estate Agent Lender Relationship Survey Report

In the report, we break down the secrets for a successful partnership between real estate agents and lenders. We also identify common problems that sabotage productive partnerships. Whether you’re a lender or an agent, you won’t want to miss out on this report.

Free Facebook Marketing Webinar

Popular Articles

Tips for Winning Over Your First Listing

Tips for Winning Over Your First Listing

It can be challenging to find your footing when you start your real estate career. You’ve pursued the education you need, secured your license, and you’re ready to get started. There’s just one problem — you need to win over your very first clients. You’re in the...

Should Agents Use Google or Facebook for Marketing?

Should Agents Use Google or Facebook for Marketing?

Both Google and Facebook can be great ways for real estate agents to grow their business, but they have some important differences you should know about before you start marketing. Google expert, Allia Lewandowski, and Facebook expert, Joel Klopfenstein, join the Real...

Improving SEO for Real Estate Websites

Improving SEO for Real Estate Websites

Today’s homebuyers don’t go driving around cities to look for homes. Instead, they spend most of their time online searching for homes and opting for virtual home tours. Given this reality, how can real estate businesses be the first to cater to these people? Out of...

20 Tips for Amazing Real Estate Instagram Posts

20 Tips for Amazing Real Estate Instagram Posts

As a real estate agent, it can be a little overwhelming when it comes to competing with the big guns on Instagram. The app features many successful property-related accounts, boasting beautiful account aesthetics, big marketing budgets, and huge numbers of followers...

Get More Tips & Insights

Sign up for our once-a-month newsletter full of tips and articles to help you learn to market yourself as a real estate agent.




*Required fields

Note: It is our responsibility to protect your privacy and we guarantee that your data will be completely confidential.

Get $200 In Home ASAP Products

Meet the Author

Jonathan earned his Masters in Mass Communications from the University of Florida. He specializes in online communications and web design. When he’s not developing marketing strategies, he enjoys hiking and playing the guitar.

Related Articles