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JACKSONVILLE, Fla.Feb. 28, 2017 — Real estate technology company, Home ASAP, a leading provider of online marketing solutions for real estate agents, and owners of the 485,000+ member Real Estate Agent Directory™ (READ) on Facebook, is continuing to roll out a number of innovative new marketing and lead-gen solutions for agents. Today, the company announced the release of its new Home ASAP Agent App™ designed to connect READ members with homebuyers, sellers and referrals.

The all-encompassing app, which integrates with Home ASAP’s state-of-the-art IDX Home Search™ lead-capture websites for Facebook and the groundbreaking Search Alliance™ national lead-gen co-op network for agents and brokers, lets users manage their LeadsREAD™ and Search Alliance™ accounts and services from a single source.

Features include:

  • Leads Dashboard (IDX Home Search™, READ™, Search Alliance™)
    • Receive instant notifications regarding visitor traffic and lead activity
    • Sort and manage leads, including by lead temperature
    • View recent activity of leads, including homes viewed, tagged and saved
  • Real Estate Agent Directory™ for Facebook
    • Connect and network with over 485,000 READ agents nationwide
    • Manage agent profile and marketing services
    • Post and respond to READ referrals on Facebook
  • Search Alliance™
    • Adjust Search Alliance™ bid, budget and service areas
    • Access Home Search to view details on 2M+ active homes for sale or rent, and 110 million off market homes nationwide

Making Lead-Generation Simpler and More Cost-Effective

“What we’re doing is creating a complete traffic and lead-generating ecosystem for agents,” said John Marshall, COO / CFO for Home ASAP. “The Home ASAP Agent App™ is the newest addition to our growing suite of products, which all work together seamlessly to make lead generation simpler, more powerful and cost-effective. Our solutions were designed to take maximum advantage of today’s real estate marketplace with an emphasis on leveraging the power of networks including the world’s largest social network – Facebook– to provide agents their greatest opportunity for success and deliver the best overall marketing ROI in the industry.”

The Home ASAP Agent App™ is currently available for iOS 9.0 or later (compatible with iPhone, iPad and iPod touch), with Android coming soon. It can be downloaded for free in the Apple store. Membership in the Real Estate Agent Directory™ (READ) on Facebook is required to use the app and agents can sign up within the (READ) app when they first use it. There is no cost to join the Directory.

Home ASAP is the leading provider of online marketing solutions for real estate professionals, offering a broad portfolio of integrated applications and services to help connect home buyers and sellers with agents and brokers.

The Real Estate Agent Directory™ (READ) is the premier real estate marketplace on Facebook connecting home buyers and sellers with over 485,000 real estate professionals in 15,000 U.S. cities. Members are provided customized agent profiles for their Business Pages where they can promote their listings, and garner leads and referrals from Facebook’s 1.86 billion-member user base. There is no cost to join.

IDX Home Search is the #1-rated home search for Facebook. It enables agents to provide their clients the ability to search for homes right on the agent’s Facebook page, and a user experience that not only matches major portals feature-for-feature, but improves upon it with no ad clutter. Listings come directly from the agent’s MLS feed, ensuring 100% data accuracy, updated every 5 minutes. Built-in lead capture and real-time notifications let agents quickly contact potential clients as they browse the agent’s home search.

Search Alliance™- Search Alliance™ is a revolutionary traffic and lead-generation co-op network for agents and brokers. Using Search Alliance™, agents and brokers serving any market or brand still compete, but cooperate to reduce costs and provide a portal-like experience for consumers. Participating agents receive a state-of-the-art IDX Home Search™ site that is linked to the Search Alliance™ network. All sites are individually branded, while maintaining a consistent user-experience to evoke the feel of portals consumers are familiar with. In contrast to portals, consumer web traffic is delivered directly to individual agent websites serving the local markets searched.

Consumers can enter the network through any member IDX site and search for homes anywhere in the country. Agents can drive consumers to their own websites and capture those leads for free, or leverage the power of Search Alliance’s cooperative marketing program to acquire network-generated traffic using an auction-style bidding system similar to Google AdWords or Facebook Advertising. Agents only pay when traffic is delivered.

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