Sales: 904.549.7616 | Customer Service: 904.549.7600

Leverage local market data to capture leads and answer questions.

With Home ASAP’s Local Market Reports, capture exclusive leads while providing instantaneous, real-time market data to answer their big questions. Whether working with potential buyers or sellers, help them navigate their local market with confidence and evidence.

"
Local Real Estate Market Reports for real estate agents and Realtors. Brought to you by HomeASAP.
"

Trusted by agents in these brokerages and more

Lead Capture and Nurture. African American family looking at real estate market data with their real estate agent in front of a new house.

Lead capture and nurture

Potential homebuyers and sellers have questions. Local Market Reports has answers. Provide your prospects with a custom branded, easy-to-use landing page to get the information they’re looking for in just seconds.

As visitors use your Local Market Report landing page, we’ll collect their lead information to keep the answers coming. After their initial visit, we’ll keep them in the know by delivering regular, branded updates from you about what’s changed and where their market may be heading next.

Motivate your on-the-fence leads

Utilize localized, up-to-date data to move hesitant buyer and seller leads off the fence. With the Market Action Index feature, confidently answer the central questions potential buyers and sellers are asking.

Is now a good time to buy? Is it the ideal market to sell? Our Market Action Index provides information at-a-glance about where the market has been, where it’s at, and where it’s going. Plus, the easy-to-understand written summary provided makes comprehending the data quick and simple.

Motivate your on-the-fence leads. Share the Market Action Index from your HomeASAP Local Market Reports. American houses in quaint neighborhood.

How to use market data to attract and retain clients

Hover over an item below for more details


  • Closing Deals

    • CRM integration

      Get more leads when prospects search new zip codes on your Reports page. Then you'll nurture your leads by automatically emailing weekly reports to your clients. You'll be able to see who opens and clicks your emails and then work market data into your customer scripts by accessing their local market reports.

    • Listing presentations

      The data you'll receive is essential for listing presentations, offering a competitive edge in a market where sellers are well-informed. By providing comprehensive market analysis, your market data enables you to set realistic expectations, demonstrate unique insights, and build trust with sellers, ultimately maximizing property value and minimizing time on the market.


  • Loyalty & Advocacy

    • Client email campaigns

      Client email campaigns make it easy to keep in touch with your past clients, so they’ll think of you when they’re ready to make a move. Our pre-written client campaigns include helpful advice for keeping an eye on the market, and a link to your market report for their zip code. These campaigns can be activated in minutes and typically see a 37% open rate.

    • Referrals

      Of course, keeping top of mind with your past clients also helps to drive referrals. Not only will they remember to mention your name when friends and family ask for recommendations, but they can also forward your client emails to these contacts with one click… and when they do, that lead will land in your leads database.


  • Transactions & Negotiations

    • Seller decisions

      Use data to inform three of the most common seller decisions while their home is on the market: considering a price reduction, accepting an offer below asing, and taking their home off the market and relisting later.

    • Buyer decisions

      While market data is great for helping your buyers understand what they can afford, it really shines when it comes to buyer strategy: when to buy, how fast to move, and how much to offer.

  • Lead Generation

    • Zip code searches

      With Home ASAP Local Market Reports, you’ll generate new leads every time someone searches a new zip code in your report, or shares your reports via email or social media. Many of your other tactics will point prospects back to your custom-branded reports to run a search for their area.

    • Website content

      By adding live market data charts to your website, you’ll become a trusted destination for local market insights. Here are some suggestions for your website:

      You can embed live charts and statistical graphics for each area into your community pages. You can even just add a button or header that says, “Get your free market report today”, with a series of links to your reports for different areas. Lastly, many of our clients prefer to promote a city-wide report instead of a zip code report, so that people will need to search for their zip code and thus provide their lead info!

    • Social media marketing

      Coming up with great social media content can take a lot of time and effort. With Home ASAP Local Market Reports data, you’ll have fresh content to share every day. We recommend posting any of the stats and charts from your report (which you can do with one click), and adding a little market commentary to demonstrate your expertise.

    • Facebook ads

      You can also pay to promote your data-related social posts on Facebook. Market data is compelling and generates cost-effective clicks, making it a great way to put new leads in the top of your funnel.

      If you’re short on time, you can also promote your posts directly from the Local Market Reports system using our “Facebook Promote” feature. Just click “Promote” on your report, choose your budget, then place your order.

    • Market videos

      Another powerful way to use the data – and showcase your expertise – is to record regular video walk-throughs of what’s happening in the market. You can record these on Zoom, Loom, or other video platforms. You can also go live on Facebook. Simply open one of your reports, hit “Record”, and start talking!

    • Direct mail

      With neighborhood walks and in-person farming tougher to do these days, direct mail has re-emerged as a high-impact marketing channel. Eye-catching Local Market Reports charts and stats are ideal for direct mail campaigns.

    • Open houses

      Local Market Reports data makes it super easy to strike up a conversation at open houses. Start by printing out 3-4 individual reports. We recommend printing the 1-page summary with the 3-year price chart; the Median List Price; Inventory; and Days on Market.

      Put the reports into a plastic sleeve – perhaps taped down – in a high-traffic area. As people walk by, they’ll come over and look at the data. This is your opportunity to approach them and ask if they have any questions about the market.

  • Lead nurture

    • Email drip campaigns

      Depending on where you get your leads, many of your contacts won’t be ready to buy or sell right away. Even those who are in the market typically need 7 or more touches before they convert. To get the most value out of your leads, you have to engage with them on a regular basis until they’re ready to make a move.

      Local Market Reports are ideally suited for lead nurture programs,with automated email drip campaigns that are easy to set up and a breeze to manage. Simply use our pre-written emails and email schedule to get your campaigns going, or create your own campaigns from scratch.

      Local Market Report emails have a 37% open rate – double the real estate industry average!

    • Lead qualification campaigns

      Local Market Reports email campaigns not only help you understand which contacts are ready to engage, but can also give you insights into which lead sources are delivering the most value. To do this, we recommend creating different campaigns for each of your lead sources so you can track how each one performs using Altos campaign engagement metrics.

!

Lead Generation

Zip code searches

With Home ASAP Local Market Reports, you’ll generate new leads every time someone searches a new zip code in your report, or shares your reports via email or social media. Many of your other tactics will point prospects back to your custom-branded reports to run a search for their area.

Website content

By adding live market data charts to your website, you’ll become a trusted destination for local market insights. Here are some suggestions for your website:

You can embed live charts and statistical graphics for each area into your community pages. You can even just add a button or header that says, “Get your free market report today”, with a series of links to your reports for different areas. Lastly, many of our clients prefer to
promote a city-wide report instead of a zip code report, so that people will need to search for their zip code and thus provide their lead info!

Social media marketing

Coming up with great social media content can take a lot of time and effort. With Home ASAP Local Market Reports data, you’ll have fresh content to share every day. We  recommend posting any of the stats and charts from your report (which you can do with one click), and adding a little market commentary to demonstrate your expertise.

Facebook ads

You can also pay to promote your data-related social posts on Facebook. Market data is compelling and generates cost-effective clicks, making it a great way to put new leads in the top of your funnel.

If you’re short on time, you can also promote your posts directly from the Local Market Reports system using our “Facebook Promote” feature. Just click “Promote” on your report, choose your budget, then place your order.

Market videos

Another powerful way to use the data – and showcase your expertise – is to record regular video walk-throughs of what’s happening in the market. You can record these on Zoom, Loom, or other video platforms. You can also go live on Facebook. Simply open one of your reports, hit “Record”, and start talking!

Direct mail

With neighborhood walks and in-person farming tougher to do these days, direct mail has re-emerged as a high-impact marketing channel. Eye-catching Local Market Reports charts and stats are ideal for direct mail campaigns.

Open houses

Local Market Reports data makes it super easy to strike up a conversation at open houses. Start by printing out 3-4 individual reports. We recommend printing the 1-page summary with the 3-year price chart; the Median List Price; Inventory; and Days on Market.

Put the reports into a plastic sleeve – perhaps taped down – in a high-traffic area. As people walk by, they’ll come over and look at the data. This is your opportunity to approach them and ask if they have any questions about the market.

!

Lead Nurture

Email drip campaigns

Depending on where you get your leads, many of your contacts won’t be ready to buy or sell right away. Even those who are in the market typically need 7 or more touches
before they convert. To get the most value out of your leads, you have to engage with them on a regular basis until they’re ready to make a move.

Local Market Reports are ideally suited for lead nurture programs,with automated email drip campaigns that are easy to set up and a breeze to manage. Simply use our pre-written
emails and email schedule to get your campaigns going, or create your own campaigns from scratch.

Local Market Report emails have a 37%
open rate – double the real estate industry average!

Lead qualification campaigns

Local Market Reports email campaigns not only help you understand which contacts are ready to engage, but can also give you insights into which lead sources are delivering the most value. To do this, we recommend creating different campaigns for each of your lead sources so you can track how each one performs using Altos campaign engagement metrics.

!

Closing Deals

CRM integration

Get more leads when prospects search new zip codes on your Reports page. Then you’ll nurture your leads by automatically emailing weekly reports to your clients. You’ll be able to see who opens and clicks your emails and then work market data into your customer scripts by accessing their local market reports.

Listing presentations

The data you’ll receive is essential for listing presentations, offering a competitive edge in a market where sellers are well-informed. By providing comprehensive market analysis, your market data enables you to set realistic expectations, demonstrate unique insights, and build trust with sellers, ultimately maximizing property value and minimizing time on the market.

!

Loyalty & Advocacy

Client email campaigns

Client email campaigns make it easy to keep in touch with your past clients, so they’ll think of you when they’re ready to make a move. Our pre-written client campaigns include helpful advice for keeping an eye on the market, and a link to your market report for their zip code. These campaigns can be activated in minutes and typically see a 37% open rate.

Referrals

Of course, keeping top of mind with your past clients also helps to drive referrals. Not only will they remember to mention your name when friends and family ask for recommendations, but they can also forward your client emails to these contacts with one click… and when they do, that lead will land in your leads database.

!

Transactions & Negotiations

Seller decisions

Use data to inform three of the most common seller decisions while their home is on the market: considering a price reduction, accepting an offer below asing, and taking their home off the market and relisting later.

Buyer decisions

While market data is great for helping your buyers understand what they can afford, it really shines when it comes to buyer strategy: when to buy, how fast to move, and how much to offer.

Get Specific Data for Home Buyers and Sellers with Real Estate Market Profiles. Modern house with blue sky.

Get specific with market profiles

Comprehensive market data is invaluable, but every lead will have specific questions about their particular wants and needs. We’ve got that covered, too.

Local Market Reports has the data to address your buyer and seller lead’s unique position. From median list price and average days on market to price increase/decrease to total market inventory, you’ll have access to all the specific market data you need to help your clients make the best decisions when buying or selling their home.

Market trends visualized

You know what’s going on in your local market, but those insights can be difficult for many buyers and sellers to comprehend or grasp what that means for them. With Local Market Reports, now you can show them.

Market Trend Charts allow you to instantly create data-driven graphics to help your leads better understand the state of the market. Effortlessly generate graphs to illustrate various market factors in their area (list price, days on market, price per square foot, etc.). You can even break that data out by market segments to give your clients even more understanding of what will work best for them.

Market trends visualized. Share the Median List Price from your HomeASAP Local Market Reports. American family home buyers looking at a home for sale.

Let's get started!

See what’s in the local real estate market report

Real-Time Market Profile

All of today’s key market indicators in one, easy-to-read chart, with trend lines to see how the indicator has changed over the past three months.

The Market Action Index

An at-a-glance answer to “How’s the market?”, the index lets you know if it’s a buyer’s or seller’s market and which way the market is headed.

Market Segments

The high end of the market often behaves differently than the low end. See the trends at all the price points in your market.

Detailed Trends Charts

Run multi-year trend charts for 8 different market stats and compare how the market is performing in different price segments.

Frequently Asked Questions

Question 1

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Question 2

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Question 3

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Checkout

Product: Home ASAP Local Market Reports
Plan: Monthly (Cancel anytime)

Total Due: $59.00

By completing your purchase, you confirm that you've read and accept our Terms of Service. Your service will auto-renew at the end of your plan period using the default payment method until canceled by you.

 

Home ASAP

Have More Questions?

Sales:

Customer Service:


  • Hours Monday - Friday
  • 9am - 5pm ET
  • Location PO Box 953
  • Ponte Vedra Beach, FL 32004