Leverage local market data to capture leads and answer questions.

With Home ASAP Local Market Reports, you’ll generate new leads every time someone searches a new zip code in your report, or shares your reports via email or social media. Many of your other tactics will point prospects back to your custom-branded reports to run a search for their area.

By adding live market data charts to your website, you’ll become a trusted destination for local market insights. Here are some suggestions for your website:

You can embed live charts and statistical graphics for each area into your community pages. You can even just add a button or header that says, “Get your free market report today”, with a series of links to your reports for different areas. Lastly, many of our clients prefer to
promote a city-wide report instead of a zip code report, so that people will need to search for their zip code and thus provide their lead info!

Coming up with great social media content can take a lot of time and effort. With Home ASAP Local Market Reports data, you’ll have fresh content to share every day. We  recommend posting any of the stats and charts from your report (which you can do with one click), and adding a little market commentary to demonstrate your expertise.

You can also pay to promote your data-related social posts on Facebook. Market data is compelling and generates cost-effective clicks, making it a great way to put new leads in the top of your funnel.

If you’re short on time, you can also promote your posts directly from the Local Market Reports system using our “Facebook Promote” feature. Just click “Promote” on your report, choose your budget, then place your order.

Another powerful way to use the data – and showcase your expertise – is to record regular video walk-throughs of what’s happening in the market. You can record these on Zoom, Loom, or other video platforms. You can also go live on Facebook. Simply open one of your reports, hit “Record”, and start talking!

With neighborhood walks and in-person farming tougher to do these days, direct mail has re-emerged as a high-impact marketing channel. Eye-catching Local Market Reports charts and stats are ideal for direct mail campaigns.

Local Market Reports data makes it super easy to strike up a conversation at open houses. Start by printing out 3-4 individual reports. We recommend printing the 1-page summary with the 3-year price chart; the Median List Price; Inventory; and Days on Market.

Put the reports into a plastic sleeve – perhaps taped down – in a high-traffic area. As people walk by, they’ll come over and look at the data. This is your opportunity to approach them and ask if they have any questions about the market.

Depending on where you get your leads, many of your contacts won’t be ready to buy or sell right away. Even those who are in the market typically need 7 or more touches
before they convert. To get the most value out of your leads, you have to engage with them on a regular basis until they’re ready to make a move.

Local Market Reports are ideally suited for lead nurture programs,with automated email drip campaigns that are easy to set up and a breeze to manage. Simply use our pre-written
emails and email schedule to get your campaigns going, or create your own campaigns from scratch.

Local Market Report emails have a 37%
open rate – double the real estate industry average!

Local Market Reports email campaigns not only help you understand which contacts are ready to engage, but can also give you insights into which lead sources are delivering the most value. To do this, we recommend creating different campaigns for each of your lead sources so you can track how each one performs using Altos campaign engagement metrics.

Get more leads when prospects search new zip codes on your Reports page. Then you’ll nurture your leads by automatically emailing weekly reports to your clients. You’ll be able to see who opens and clicks your emails and then work market data into your customer scripts by accessing their local market reports.

The data you’ll receive is essential for listing presentations, offering a competitive edge in a market where sellers are well-informed. By providing comprehensive market analysis, your market data enables you to set realistic expectations, demonstrate unique insights, and build trust with sellers, ultimately maximizing property value and minimizing time on the market.

Client email campaigns make it easy to keep in touch with your past clients, so they’ll think of you when they’re ready to make a move. Our pre-written client campaigns include helpful advice for keeping an eye on the market, and a link to your market report for their zip code. These campaigns can be activated in minutes and typically see a 37% open rate.

Of course, keeping top of mind with your past clients also helps to drive referrals. Not only will they remember to mention your name when friends and family ask for recommendations, but they can also forward your client emails to these contacts with one click… and when they do, that lead will land in your leads database.

Use data to inform three of the most common seller decisions while their home is on the market: considering a price reduction, accepting an offer below asing, and taking their home off the market and relisting later.

While market data is great for helping your buyers understand what they can afford, it really shines when it comes to buyer strategy: when to buy, how fast to move, and how much to offer.