JACKSONVILLE, Fla., May 17, 2016 – HomeASAP LLC, the leading provider of online marketing solutions for real estate professionals, announced today that it has extended its reach to 161 Multiple Listing Services that have approved the company’s IDX Home Search. This total includes 84 of the nation’s 100 largest MLSs and represents over 1 million agents and approximately 1.7 million active for sale and rent listings. Based upon generally-accepted industry estimates, IDX Home Search would cover approximately 91% of all active listings across the country.
“We’re pleased to move ever closer to our goal of providing 100% MLS coverage for agents seeking to use IDX Home Search to reach consumers,” said Jeffery Gellman, Director of MLS Services for HomeASAP. “While we currently support the vast majority of the nation’s largest markets, we continue to work to bring even more into the fold.”
HomeASAP’s solution, IDX Home Search powered by Homeasap™, provides a powerful, user-friendly search that has won praise from agents, consumers and industry trade experts for its feature-rich, user-friendly appeal. In internal side-by-side testing, consumers preferred HomeASAP’s search platform 80% of the time over a well-known national home search portal.
Each IDX Home Search website is individually branded to the agent. Consumers are presented with displays of active listings pulled automatically from MLS without the clutter of advertising. The mobile-friendly (responsive) websites work seamlessly on Facebook Business Pages and is tightly integrated with this popular social media platform. State-of-the-art map search technology allows users to search for homes in multiple ways, including click-and-drag to pinpoint preferred search areas. Extensive home, neighborhood, school and other relevant data are also presented.
Lead capture is built-in, and agents also have the option of joining Search Alliance – the company’s innovative new national agent co-op network – to take advantage of additional lead generation marketing options. “We pioneered IDX Home Search on Facebook and have continued to innovate in an effort to provide agents everything they need to take control back from portals like Zillow and Trulia,” said Gellman. “We believe our new home search provides a superior experience to any other currently available, including the major national portals. Our goal is to empower individual agents with the best solution to display the most up-to-date MLS IDX listings to their prospective clients.”
MLSs interested in offering the IDX Home Search to their members can contact Jeff Gellman at 904-549-7623 or by email. Agents wishing to learn more about Search Alliance or IDX Websites powered by Homeasap™ can call 904-549-7616 or visit Homeasap.com/solutions.
About HomeASAP LLC
HomeASAP LLC (formerly, N-Play RE LLC) is the leading provider of online marketing solutions for real estate professionals, offering a broad portfolio of integrated applications and services to help connect homebuyers and sellers with agents and brokers. The company’s flagship products include the Real Estate Agent Directory™, the #1 place to learn about and connect with over 450,000 real estate agents on Facebook; Homeasap™, powerful home search technology for IDX Home Search on agent websites and Facebook pages; and Search Alliance™, an agent-powered co-operative marketing network. HomeASAP LLC also provides agents social media services for networking, advertising, marketing, content management, referrals, and lead capture, under the brand names: Page Engage™, Dream Sweeps™, and TurnKey Suite™. For more information, visit Homeasap.com.